DIGITAL INNOVATION & MARKETING DEPARTMENT

Following a degree in Pharmacy in 2012 from the University of Barcelona and a Master’s Degree from El Centro de Estudios Superiores de la Indústria Farmacéutica y Parafarmacéutica in 2013, Cristina began her career in the Quality Assurance department of Lácer.

 

Following this experience, which included supervising that company activities were in line with the quality management plan, Cristina joined MedSIR in 2014 in the role of Project Manager and Quality Assurance Assistant. During this time, Cristina collaborated on many different projects, gaining valuable experience in the field of Clinical Trials in Oncology. Her rise and growth within MedSIR have been remarkable and she is now the Head of Digital Innovation and Marketing Department.

 

Cristina has also completed the INESDI Master’s program for Digital and Inbound Marketing and she is currently studying the Executive MBA at ESIC Business School. ​

 

She is crazy about playing Tennis and Padel, and also enjoys both road and mountain biking in her free time. Cris speaks Spanish, Catalan, and English fluently with basic knowledge of German.

 

Leonardo Mina LinkedIN

CRISTINA
MASFERRER

Head of

Digital
Innovation
and Marketing
Department

 
 

LEONARDO
MINA

Digital
Innovation
Specialist

After obtaining a Bachelor´s degree in Biology from the Universidad Nacional de La Plata, Argentina in 2002, Leonardo jumped to the other side of the ocean to complete a Master’s degree in Biochemistry and Biotechnology at the Francisco de Vitoria University in Madrid, later obtaining his Ph.D. in Virology in 2010 at the Universitat Pompeu Fabra in Barcelona. For the following 5 years, Leo continued his career as a Post-doc in the field of Fanconi Anemia (FA) at the Universitat Autonoma de Barcelona, where his work focused on exploring the FA/BRCA pathway as a new target for anti-tumoral therapies.

Leo has extensive experience as a Biomedical researcher. Over the course of his career, he has consistently shown the ability to produce and deliver good-quality experimental results suitable for publication in top-level international peer-reviewed journals. Additionally, his knowledge of scientific methodology combined with statistical know-how, makes him a valuable asset to collect and analyze complex datasets.

As part of the Master’s Degree from the COMB (Official College of Physicians of Barcelona), Leo joined MedSIR in June 2016 as Project Management Assistant, getting involved and collaborating in many different projects, and he is currently developing his growth in the company as Digital Project Manager and Scientific Manager.

 
Cristina Masferrer LinkedIN

MARTA

MARTINEZ

DE FALCON

Digital
Innovation
Specialist

With a degree in Pharmacy from the University of Barcelona and a master’s degree in Clinical Trials Monitoring and Medical Affairs from the CESIF, Marta decided to focus her career in clinical research. She is passionate about research and life sciences.

 

Marta has held different roles within the Operations department of MEDSIR; Site Manager, Lead Site Manager and International Trial Lead.

 

During Marta’s trajectory in the field of clinical research, she managed strategic and innovative clinical trials involving multiple researchers in several countries. She gained expertise in designing, planning and executing multicenter studies phase I-II in Oncology (e.g., breast, prostate, penile cancer).

 

Her scientific soul craved a new challenge. At the end of 2019, she joined the Digital Innovation team. Nowadays, she is taking part in the digital transformation of the company and specifically of the clinical trials.

 

She is so fascinated about it. Currently, she is a member of the Operations and Digital departments.

 

Marta speaks Catalan, Spanish, French, and English fluently.

Marta Martínez de Falcón LinkedIN
 

GABRIEL
SALGES

Marketing
Specialist

Gabriel Salges LinkedIN

With a Degree in Business Administration in 2011 from Universidad Católica Andrés Bello, Caracas, Venezuela, Gabriel has been involved in different business departments and administration activities, first as Trading Jr. in BFC Brokerage House, then in charge of purchases as a main buyer at Skechers Venezuela and as an assistant of direction at Ananké Goat Cheese Manufacturer.

In 2012, Gabriel changed his professional path to start his career in the digital marketing industry, setting up a digital agency called Kaputt, in Caracas Venezuela that provided digital marketing services such as web development and digital marketing campaigns. He gained significant experience and skills that provided him with a better understanding of customer needs, as well as the whole creative process within a Marketing firm.  Gabriel successfully led the creative department, as well as the financial and administrative processes in the company. This combination of both administrative and creative skills opened the door for his marketing career and encouraged him to look for new opportunities abroad.

In 2017, Gabriel completed a Master's Degree in Digital and Inbound Marketing at the INESDI Institute in Barcelona.

Gabriel joined MedSIR in April 2017 to manage the digital marketing strategies for the Marketing and Communication department.

Gabriel is fluent in both English and Spanish.

 

RUBEN
GARCIA

Marketing
Support

Rubén García LinkedIN

After graduating on Biomedical Engineering in 2015 from Universitat Politécnica de Catalunya, Barcelona, Spain, Ruben then completed a Master’s Degree in Clinical Essay Management at International University Study Center, Barcelona and a Master on Digital Marketing at Escuela de Empresas.

 

As a part of a Master’s Degree internship program, he joined MedSIR on 2016 as CRA giving support to a brain metastasis study and then left to work as Project Manager Assistant at the Oncology & Hematology marketing department of Amgen.  After, he started his own digital marketing company and 3 years later rejoined MedSIR where he is currently lending support to the Marketing department.

 

Ruben is fluent in English, Spanish, Catalan and Italian and has basic knowledge of French. He loves nature and sports and enjoys traveling and training in his free time.